Last updated: May 13, 2026
This Cookie Policy explains how The Faithful Co. ("we," "us," or "our") uses cookies and similar technologies on thefaithful.co (the "Site"). It should be read alongside our Privacy Policy.
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, to improve user experience, and to provide information to the site's owners and third parties.
We also use local storage (a similar browser-based storage mechanism) for some features that need to remember your progress on the Site without sending data to our servers.
We use cookies and local storage to:
These are required for the Site to function. They cannot be disabled without breaking core features.
| Name | Source | Purpose | Duration |
|---|---|---|---|
dtb_email | The Faithful Co. (local storage) | Remembers the email you entered on the quiz so it can be passed to the Lemon Squeezy checkout if you purchase | Until cleared by you |
audit_commit_partner, audit_commit_cadence, audit_commit_ask | The Faithful Co. (local storage) | Saves the accountability commitments you write into the audit results page so retaking the audit doesn't blow them away | Until cleared by you |
| Session cookies | Lemon Squeezy | Maintains your secure checkout session when purchasing a digital product | Session |
These help us understand how many people use the Site and how. The data is aggregated and not used to identify individual visitors.
| Name | Source | Purpose | Duration |
|---|---|---|---|
_ga | Google Analytics 4 | Distinguishes unique visitors | Up to 2 years |
_ga_FNRXDHSQKH | Google Analytics 4 | Maintains session state for this Site's GA4 property | Up to 2 years |
To opt out of Google Analytics across all sites, install the Google Analytics Opt-Out Browser Add-On.
These help us measure whether our ads on Meta (Facebook and Instagram) lead to purchases and let us show relevant ads to people who have visited the Site.
| Name | Source | Purpose | Duration |
|---|---|---|---|
_fbp | Meta Pixel | Identifies browsers for ad-conversion measurement and remarketing | Up to 90 days |
_fbc | Meta Pixel | Records the click ID when a user arrives from a Meta ad | Up to 90 days |
To manage Meta advertising preferences, visit Facebook ad settings. The Meta Pixel may also use Automatic Advanced Matching, which hashes any email address you submit on the Site before sending it to Meta to improve attribution. The raw email is never transmitted; only an irreversible hash.
If you submit your email through our Beehiiv-powered subscribe form, Beehiiv may set its own cookies to manage subscription state. These are governed by Beehiiv's own privacy and cookie practices.
Cookies are either:
Local storage (used by the Site for quiz progress and accountability fields) persists until you clear it through your browser settings.
You can control cookies through your browser settings. Most browsers let you block third-party cookies, block all cookies, delete cookies on exit, or be prompted before a cookie is set.
Browser-specific instructions:
Note: blocking essential cookies and local storage will affect the Site's functionality. You may not be able to complete a purchase, save your audit progress, or use the share-radar-map feature. Analytics and marketing cookies can be blocked without breaking core features.
Some browsers send a "Do Not Track" (DNT) signal. There is no industry-wide consensus on how to respond to DNT signals, so we do not currently change our behaviour based on this signal. If a recognised standard emerges in the future, we will update this policy.
We may update this Cookie Policy whenever we add or remove a third-party service that sets cookies, or as required by law. The "Last updated" date at the top of this page will reflect the most recent change. We encourage you to review this policy periodically.
Questions about cookies or this policy? Email us at dan@thefaithful.co or write to The Faithful Co., 459 Old Onondaga Rd E, Brantford, Ontario N3T 5L4, Canada.